By mapping your messaging plan across your campaign in this way, you can ensure that your voters will be hearing from you through different channels with the same message at the same time. For example, if you want to send a policy-focused mail piece, you can also launch a 4-week corresponding digital ad campaign that starts the week before the mail piece hits mailboxes, increasing the odds that your voters have seen the ad and will be familiar with your message before reading your mail piece.
How can SpeakEasy help you align mail and digital efforts?
With SpeakEasy, you can easily set up your digital and mail program in minutes. Once you have built out your media plan or received one from our pros and are ready to launch your campaign, you can simply sign on, build your media, and launch.
Using our Mail and Digital Planner, we can help you build your advertising plan from your initial introduction to voters all the way through Election Day. As always, through our partnership with TargetSmart, best-in-class voter data is available to all Democratic campaigns up and down the ballot. We can also target directly from your campaign’s list of supporters.