By
SpeakEasy Political
Here at SpeakEasy, we’re about more than just your mail and digital programs. We want to be your single stop for everything you need to know to run your campaign – whether you are a first time candidate or a seasoned campaign vet looking to brush up on the latest strategies. We are always putting out new campaign webinars and trainings to support your race. Below, we’ve rounded up our top webinars from the past year to share with you – all in one place. Take a look!
This webinar dives into the latest campaign-tested strategies for moving your message through both digital ads and direct mail. Our experts provide an overview of the media landscape, best practices, and actionable tips that you can apply to your campaign media strategy.
Earned media is free, highly credible, and reaches far beyond your list of loyal supporters. In this campaign webinar, our experts provide you with a general overview about earned media and why it matters. You’ll also learn about the press and press lists as well as some strategies and best practices around press releases for your campaign.
You’ve been introducing yourself to voters and persuading them to support you for weeks or months. Now it’s time to get them to take action and VOTE! In this webinar, our pros talk through the various types of digital ads, why they’re important to employ in a campaign, and how you can navigate industry jargon to run an effective digital GOTV program.
We hope these were helpful for you! Have questions or are curious to see a webinar on another topic? Shoot us a note at [email protected]. We’d love to hear from you – and we’re standing by to help.
While programmatic advertising (a process of buying digital ad space through real-time bidding and automation) has become a cornerstone for reaching voters, relying solely on this method — or any method — falls short of the maximum reach available to many campaigns. Embracing a multi-channel approach is essential to maximize
This month, our team is exploring the latest social media trends, email security changes (and their impacts for campaigns), and how political ad spending is shaping the advertising industry as a whole in 2024. First look: Meta won’t recommend political content on Threads. Meta, the parent company of Facebook and
In January’’s “What We’re Reading,” the SpeakEasy team is all about content — how to produce it, where folks are consuming it, and which ad formats are successfully shifting audience behavior. Dive in here: Why vertical videos make a difference in your content. With 57% of global video views coming from mobile