[January Edition] What We’re Reading: 2024 Campaign Resources
In January’’s “What We’re Reading,” the SpeakEasy team is all about content — how to produce it, where folks are
SpeakEasy Political
January 30, 2024
Political Digital Fact of the Day: You Need to Be (Almost) Everywhere Online
According to the researchers at PEW, 77% of American voters are online every day. And in addition, 43% are online several times a day, while 26% reported being online nearly constantly. Building up organic followers through high-traffic sites like Facebook, Twitter and Instagram allows you to create an audience you can communicate with, for free, on your schedule.
Isabella Jaye
October 24, 2018
Political Digital Fact of the Day: Yes, Your Grandmother is on Facebook
At this point, your Grandmother might be more likely to be on Facebook than your 18-year-old niece. They can both vote. So the idea that social media is just for young voters just isn’t borne out by the facts.
Young people are increasingly opting out of traditional cable and watch less and less traditional broadcast television, which means social and digital media are more and more vital for reaching voters under age 40. But that doesn’t mean older voters are not on social media or can’t be reached by digital channels.
Isabella Jaye
October 25, 2018
How is Political Digital Media Bought and Sold?
The landscape of digital media is constantly evolving. New tools, strategies and platforms are emerging every day and smart political
Isabella Jaye
October 4, 2019
SpeakEasy Spotlight: Ari Trujillo-Wesler, OpenField
Although campaigns won’t be doing traditional door-to-door canvassing this cycle, communicating directly with voters is still key – whether it’s
SpeakEasy Political
August 29, 2020
Introducing the SpeakEasy Mail and Digital Ad Planner
Here at SpeakEasy, we chat with candidates running for office up and down the ballot all the time. One common
SpeakEasy Political
February 23, 2021
SpeakEasy Mail Suite Gallery
Congratulations! Whether you’ve decided to run for office or are considering campaigning to be a public servant, you are making
SpeakEasy Political
August 3, 2021
8 Digital Advertising Terms You Need to Know Today
We know that in the ever-changing world of digital advertising, it can be difficult for candidates and campaign managers to
Isabella Jaye
July 1, 2019
Use These Twitter Lists to Follow the California Election
Use These Twitter Lists to Follow the California Election Twitter, Facebook, Reddit and other online communities with user generated content
SpeakEasy Political
May 13, 2020
How to Boost A Post on Facebook in 6 Steps
A strong Facebook presence can be incredibly helpful for political races at all levels, but the process for getting your
Bianca de la Cruz
February 22, 2022