By
Leah Soffer
Our Facebook ad templates are here – and they’re complimentary when you create an account with SpeakEasy! Our users now have access to campaign and poll-tested Facebook templates that will help power your social media efforts without the expensive art costs. Use these ads for your organic or boosted posts, or at any stage of your paid political ad efforts – from Name ID to GOTV. All designs are compliant with Facebook’s best practices and built to adhere to their 20% text rule, giving you one less thing to worry about.
1. Include a call to action. Inspire your customers to take action and give them the tools to do so. Make sure your call to action link matches the link in your ad. For example, if you’re asking for a donation, your ad should link to a page where they can give to you! If you’re asking for volunteer sign-ups, your ad should link directly to a volunteer sign-up page.
2. Create boosted and organic posts. You can use our 30+ free designs to create graphics to go along with your social media posts, or throw a few dollars behind it and make it a boosted post. Boosted posts will be more widely seen by your audience. Facebook easily allows you to target viewers of your boosted post. Learn more here.
3. Communicate strategically. Target specific voters with ads tailored to your desired action and plan your call to action based on the time in the cycle. For example, early in the cycle, you may use bio-focused designs to ensure your voters know about your campaign. In October, you may switch to Get Out the Vote designs to ensure your voters remember when, where, and how to support you. Think strategically!
Remember, our ad-builder is best viewed on a computer screen, so sit back, relax, and let us help move your message. We hope you’ll take these ads for a spin!
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