How To Set Up Your Political Facebook Page

It’s more important than ever for candidates to have a strong Facebook presence. Not only is a Facebook page a great way to market your campaign to the public for free, its powerful targeting tools allow you to target ads directly to your voters — but first, you’ll need to create your campaign’s Facebook page. Thankfully, we’ve got your back! Below, you can check out the whole process and even download our Facebook Page checklist!

Setting Up Your Campaigns Facebook Page

First things first, you’ll need to log into your personal Facebook account to create your campaign’s page. Click “Pages” in the left toolbar and then click “Create New Page.” Facebook recommends that you simply use your name as your campaign page name (e.g. “Jane Doe,” not a name with specific years and offices like “Jane Doe for Congress” or “Jane Doe for Atlanta Mayor 2021”).

Once you’ve created your page’s name, any name changes require submission to Facebook for approval, which is not guaranteed, so it’s important to make sure that your name remains consistent and relevant for future use, in case you decide to run again.

Follow these 4 quick steps to have your page up and running in minutes:

Create your Facebook username, or your unique URL link (e.g. www.facebook.com/electjanedoe). Your unique URL and “@username” are the same thing on Facebook.The benefit of having a short and catchy username/unique URL is that it will be easier for your supporters to remember and broadcast to their networks. Moreover, you’ll likely end up sharing this unique URL on your printed and digital ads, so make sure you choose wisely. Keep these rules in mind:

- You can only have one username per page.
- Only one person or page can claim a username, as they are unique identifiers.
- Usernames/unique URLs can only use alphanumeric characters or periods.
- Periods or capital letters do not actually change the username — they are not case sensitive (E.g Jane.Doe, JaneDoe, and janedoe will all take you to the same link on Facebook).

Let your voters know about why you’re running in your ‘About’ section. This space is your opportunity to specify what office you are running for, when the election is taking place, and most importantly, why you are running. Write about your connection to the community or relevant experience that makes you a prime candidate.

You’ll need to add your profile and cover photos. Make sure your profile picture is a clear, recent image of you. You can get creative with your cover photo, but make sure it is a high quality image and consistent with your campaign’s overall branding.

And just like that, you have successfully set-up your campaign’s Facebook page! Download our free Facebook page checklist below and get set up in minutes!

We are SpeakEasy Political, the leading tool for campaigns and organizations to easily create high-impact digital media and direct mail campaigns. By leveraging innovative media strategies and our brand building experience, our tech powers Democratic candidates and causes up and down the ballot. SpeakEasy’s Consultant Studio was also built to support consultant teams with leading data, strategic targeting, and comprehensive ad tech to serve as your backend media buying operation. If you have any questions, or want to learn more about how we can help you achieve your campaign goals, our team is standing by to help! You can schedule a call with one of our campaign professionals below, or reach out to us at [email protected]!

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