This afternoon, SpeakEasy’s Danielle Winterhalter joined NGP VAN‘s Chelsea Peterson, Netroots Nation’s Executive Director Raven Brooks, Ohio House Democrats’ Executive Director Aaron Fisher and Russ Swindell of Public Policy Polling to lead a discussion on how campaign managers and organizers can leverage technology as they fight budget constraints and tight timelines to communicate and organize in their local communities.
The conversation highlighted new tools, tested digital strategies and the power of smart targeting with strong data to illustrate how technology is bringing large budget, top-of-the-ticket best practices to down ballot races.
To learn more about the tools and tricks available for your local races – check out SpeakEasy’s newest templates, Public Policy Polling’s offerings & NGP VAN’s Get Elected starter kit.
While programmatic advertising (a process of buying digital ad space through real-time bidding and automation) has become a cornerstone for reaching voters, relying solely on this method — or any method — falls short of the maximum reach available to many campaigns. Embracing a multi-channel approach is essential to maximize
This month, our team is exploring the latest social media trends, email security changes (and their impacts for campaigns), and how political ad spending is shaping the advertising industry as a whole in 2024. First look: Meta won’t recommend political content on Threads. Meta, the parent company of Facebook and
In January’’s “What We’re Reading,” the SpeakEasy team is all about content — how to produce it, where folks are consuming it, and which ad formats are successfully shifting audience behavior. Dive in here: Why vertical videos make a difference in your content. With 57% of global video views coming from mobile
