Number of times we expect your ads will be delivered to voters on our list of targeted premium sites.
Ad Templates
Professionally designed ads that you can customize with different messages, fonts, images, colors and more.
Banner Ads
Graphics we place on websites that click-through to our customers’ campaign sites.
Campaigns / My Campaigns
Individual sets of ads targeted to unique sets of voters, for a specified duration and budget. These could be campaigns in draft form, campaigns that are live or campaigns you’ve run in the past.
Cart
Campaigns in queue to be purchased.
Checkout
Final review and purchase of items in your cart.
Conversions
Number of users who completed a previously defined action, such as signing up for a campaign newsletter.
CPM
Cost per thousand impressions.
CTR
Click-through rate. That is, the percentage of times your ad was clicked divided by the number of times it was seen.
Custom Ads
You can upload your own banner ads or pre-roll video ads in addition to using our ad templates. We can also design custom ads for you.
Destination URL
Website you’d like your banners to link to, such as your campaign site.
Frequency
Average number of times someone in your target voter audience sees your ad.
Impression
When an ad is shown to your target voter audience. Total impressions are the number of times banner ads or pre-roll video ads have been shown to voters on our list of targeted premium sites.
Likely Voters
Voters who have voted in at least 4 of the last 8 primaries and general elections.
Max Available Impressions
Number of guaranteed impressions based on your budget, and your campaign’s start and end dates.
Orders / My Orders
Campaigns that have been purchased.
Pages Per Session
The average number website pages seen by site visitors.
Pre-Roll Video Ads
Video ads that play prior to a user watching video content, commonly seen on websites like CNN or Hulu.
Price Per Target
Price per voter impression.
Reach
The number (or percentage) of people in your voter target that have seen your ads.
Run Dates
Your campaign’s start and end dates.
Sessions
Total number of times your site was visited by users who clicked on your ads, and remained for at least one second.
Spend / Max Spend
What you’ll be charged to run your campaign.
Targeting
Selection of your audience who will see your ads, such as likely voters in your school district.
Targets
Campaign settings to target specific voters by state, geography, zip code, registered vs. likely voters, gender and more.
Total Scheduled Impressions
Unique Users
Total number of individual users who visited your website by clicking on an ad, and remained for at least one second.
Views
Total number of times a pre-roll video ad has been viewed.
View Through Rate (VTR)
Number of times a pre-roll video ad was watched (or completed) in comparison to how many times a pre-roll video ad was displayed.
