If you’ve been active on social media these past few weeks, you’ve been hearing this one word over and over again: Clubhouse.
Clubhouse is the fast growing, audio-chat platform that allows you to connect with people around the world on different topics in real-time. The invite-only app is currently in it’s beta-version and available on iPhone only, yet it has already raised $100 million from investors, and as of January 2021 valuation of the company hit one billion US dollars.
Clubhouse consists of different rooms where users listen and engage in various topics ranging from world affairs, to tech, to travel, to pop culture, and even local policy issues. If you don’t see the room you’re looking for, create one! The app serves as a great way to gain knowledge from experts and establish yourself as a thought leader in your industry. While the platform itself is small and exclusive, the communities and conversations on Clubhouse are far reaching. Consultants and digital politicos are always on the lookout for new ways to engage with key voters and influencers, and Clubhouse is slated to become the next biggest social media platform.
Here’s the low-down on Clubhouse:
Clubhouse is an audio-chat platform that is made up of different rooms and groups. Each member can create their own room, public or private, about a specific theme or topic and begin a conversation. Think about it like a live podcast in front of an audience – or a socially acceptable way to eavesdrop on a call.
There are three types of users in each room:
👩🏻⚖️ Moderator: The room moderator controls the room and the conversation. The moderator(s) can invite attendees to the virtual stage to speak, mute people, or kick users out of the room. There can be multiple moderators per room.
🎤 Speaker: Once the moderator allows a user on stage, they become a speaker. This normally happens when the moderator asks a question or the speaker has something to add to the conversation, which is very much encouraged on Clubhouse.
🎧 Audience: When you click into a room, you become a member of the audience, where you will be able to listen in on the conversation that is being led by the moderator and speakers. As an audience member, you have the option to raise your hand and be invited by a moderator to hop on stage and become a speaker. Due to high platform demands, a user can only create a group once they have hosted a public room at least three times.
Make an account
At this time, in order to create a Clubhouse account you must be invited by a user that is already using the platform.
If you’re interested in joining and don’t yet have an invite, you can always join the waitlist by downloading the application on your iPhone. Depending on how many of your contacts are on the platform, they may receive a notification that you have reserved a username and are waiting to be let in to the platform. Your contact may get an option to let you in through this method, however it is not a guarantee.