Campaigning

With almost 70% of US adults using social media, any candidate should be savvy at using these platforms to get

When starting your digital advertising campaign, it is important to consider the goal behind your messaging. Are you trying to

All over America first time candidates are running and winning.

If you are managing one of these political campaigns or helping to manage one—remember, everyone started somewhere.

We have worked hard to present to you just how simple this really is. But, here’s the hardest part of running a coherent online campaign.

You are telling a story in many, many parts—and it is easy for you to get lost in all this and forget to help your voters hear a coherent narrative. If you are getting lost, just imagine how the voters feel.

Unlike traditional advertising—like TV or direct mail—digital and social media are powerful Direct Response tools.

That means your political digital advertising strategy can ask people to give, join, register to vote or attend an event.