With the continued rise of video advertising in the digital world — political campaigns are focusing on the most impactful ways to place …
In fast-moving political campaigns, a key challenge is often gathering and aggregating data to make informed optimization decisions. For example, should a campaign …
As we kick off 2023, we wanted to share a round-up of 2022’s most viewed blogs for anyone doing a little start-of-the-year …
As 2022 comes to a close, political campaigns are ramping up ahead of crucial 2023 election dates. From school boards to State …
As we look toward next year, media strategists across the country are analyzing what worked most effectively in the Midterms — and …
It’s go time. With Midterms right around the corner, there is no better time to craft media strategies that will move voters …
2024 Political Campaigns: Beyond Programmatic for Maximum Reach
While programmatic advertising (a process of buying digital ad space through real-time bidding and automation) has become a cornerstone for reaching voters, relying solely on this method — or any method — falls short of the maximum reach available to many campaigns. Embracing a multi-channel approach is essential to maximize the impact of paid media. …
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[February Edition] What We’re Reading: Advertising Trends for Campaigns
This month, our team is exploring the latest social media trends, email security changes (and their impacts for campaigns), and how political ad spending is shaping the advertising industry as a whole in 2024. First look: Meta won’t recommend political content on Threads. Meta, the parent company of Facebook and Instagram, recently announced that its …
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[January Edition] What We’re Reading: 2024 Campaign Resources
In January’’s “What We’re Reading,” the SpeakEasy team is all about content — how to produce it, where folks are consuming it, and which ad formats are successfully shifting audience behavior. Dive in here: Why vertical videos make a difference in your content. With 57% of global video views coming from mobile devices, platforms like Snapchat, TikTok, …
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[December Edition] What We’re Reading: 2024 Campaign Trends
In December’s “What We’re Reading,” the SpeakEasy team is sharing the articles we read this month around AI regulation, victories in voter registration efforts, and the shift in how people are consuming the news. Stay tuned for our first edition of 2024 next month — and in the meantime, we’re wishing everyone a safe and restful …
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[November Edition] What We’re Reading: 2024 Campaign Trends
This month, our team is diving into cookie-less targeting challenges and opportunities, shifting ad platform dynamics, and the impact of the Democrat’s focus on sustainable and actionable data sharing in shaping next year. Disney Expects to Pay Comcast at Least $8.6 Billion to Buy Out Hulu Stake, Final Price Tag Could Be Higher. Disney has announced their …
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It’s Almost 2023 Get Out the Vote (GOTV) Weekend!
Get Out the Vote (GOTV) weekend is almost here! Even as voters continue to vote early and through mail — the weekend before Election Day is still an often-pivotal time to energize and mobilize your electorate. And in our increasingly digital world, technology has opened up new avenues to connect with voters, even down to …
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