At SpeakEasy, our goal is to help democratize the political process by demystifying the art and science of political campaigning. We help candidates and causes troubleshoot digital programs and get ahead of common mistakes. In our most recent webinar – we shared our experiences in running large-scale digital programs, to help guide attendees on what they need to know to power their digital campaigns this cycle.
Check out our deck, here:
While programmatic advertising (a process of buying digital ad space through real-time bidding and automation) has become a cornerstone for reaching voters, relying solely on this method — or any method — falls short of the maximum reach available to many campaigns. Embracing a multi-channel approach is essential to maximize
This month, our team is exploring the latest social media trends, email security changes (and their impacts for campaigns), and how political ad spending is shaping the advertising industry as a whole in 2024. First look: Meta won’t recommend political content on Threads. Meta, the parent company of Facebook and
In January’’s “What We’re Reading,” the SpeakEasy team is all about content — how to produce it, where folks are consuming it, and which ad formats are successfully shifting audience behavior. Dive in here: Why vertical videos make a difference in your content. With 57% of global video views coming from mobile
