YouTube’s Misleading Ad Inventory: What to Know & Implications for Political Campaigns
A recent report by Adalytics found that many advertisers may have been misled for years about Google’s proprietary TrueView skippable, in-stream video ads. This report points to billions in digital ad spend which was ultimately spent on small, muted, out-stream, auto-playing or interstitial video ad units running on third-party websites – not on YouTube, as …
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