By
Isabella Jaye
At this point, your Grandmother might be more likely to be on Facebook than your 18-year-old niece. They can both vote. So the idea that social media is just for young voters just isn’t borne out by the facts.
Young people are increasingly opting out of traditional cable and watch less and less traditional broadcast television, which means social and digital media are more and more vital for reaching voters under age 40. But that doesn’t mean older voters are not on social media or can’t be reached by digital channels.
So, if your target is older voters – and older people vote in much higher numbers than younger voters – don’t forget social and digital media.
Believe it or not we still hear from candidates who say “my district is different – people don’t use Facebook here.” Nope. They do use Facebook and Twitter and Instagram and the internet to look for information on candidates and causes.
Creating and placing ads on Facebook is easy. Just pick a template on SpeakEasy Political, upload your photo and change the text. When you’re happy with your ad, target your voters, and checkout. Your ad will be displaying in 72 hours or less.
PROTIP: Facebook will automatically “optimize” your content based on what is doing well. So it is usually a good idea to feed this optimization engine with four or five different types of ad campaigns, and then let it work for you. This optimization tool is free on Facebook.
Learn more on how to build a digital strategy for your campaign in the recently released e-book, 12 Must-Know Facts About Digital Media, by SpeakEasy Political founders Eric Jaye and Danielle Winterhalter.
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