We recently received tons of positive feedback from SpeakEasy’s digital program webinar, What to Get Right & What Can Go Wrong in Your Digital Program This Cycle.
This inspired us to create another webinar that highlights 10 of the most essential aspects of any digital campaign. We hope that these takeaways will give you actionable advice to create an effective digital program.
Check out the slides below:
While programmatic advertising (a process of buying digital ad space through real-time bidding and automation) has become a cornerstone for reaching voters, relying solely on this method — or any method — falls short of the maximum reach available to many campaigns. Embracing a multi-channel approach is essential to maximize
This month, our team is exploring the latest social media trends, email security changes (and their impacts for campaigns), and how political ad spending is shaping the advertising industry as a whole in 2024. First look: Meta won’t recommend political content on Threads. Meta, the parent company of Facebook and
In January’’s “What We’re Reading,” the SpeakEasy team is all about content — how to produce it, where folks are consuming it, and which ad formats are successfully shifting audience behavior. Dive in here: Why vertical videos make a difference in your content. With 57% of global video views coming from mobile
